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What the heck does social media have to relate to SEO? MWI gets these kinds of information from both current and potential clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies have not yet started to take advantage of it. This is especially true when you’re investing in SEO. The creation and management of social media accounts is extremely essential to aid in SEO initiatives, but the benefits of social media aren’t always apparent. Here are five reasons why social media is vital to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time. Social engagements occur when people like, comment, Wiki.fairspark.com/index.php/Using_Social_Media_To_Promote_Start-Up_Businesses share, or tweet about content. The more social engagements a piece of content receives, the more social signals you send to your site. These social signals are used by search engines to rank the content. This is a way for search engines to identify what people find most useful and what their algorithms consider top-quality. If a piece of content receives a lot of social shares the content can be classified.
2) Link Building
It’s past the time that you could go out and ask for links from other websites. Since the introduction of Google’s Panda and Penguin algorithm SEOs are now forced to perform link building in using the old-fashioned method and create content of high-quality that is link-worthy. How do you reach websites that will link to your website, even if asking them directly would be considered «unnatural»? Social media can help. Social media can help you expose your content to of relevant groups of people who may be attracted to link to it when it’s worthy of linking to. These people may also share your content with their network and increase the reach of your content.
3) Amplification of content
It doesn’t matter how high-quality the content you publish, it will not gain traction unless you amplify it. Marketing via email can be an effective method to increase the reach of your content , but it can only reach people in your marketing list. Social media allows you to expand your reach with your content. Once you share your content, your following will also spread it to their networks if they find it useful. The people who share it will be able to share your content with their followers, increasing the reach of your content. In addition, you’ll gain relevant traffic and inbound links, social signals, and brand awareness, all of which can be utilized by search engines to make quality determination.
content amplification lifecycle
4.) Brand Recognition and Signals
Search engines will use your brand’s name and reputation to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. This is what Google calls a co-citation. These co-citations are built via social media in order to increase Google’s credibility and aid in the search engine’s branded searches.
5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now so they can now show up in results pages for search engines. This allows your business to be listed in search results on brand-related queries, which aren’t limited to your company website. It gets even better. Individual tweets from Twitter were once searchable and were displayed in the search results. This allowed your content to be ranked higher in the search results. The program was only temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.